Think Like A Backpacker!

      HYPERCRAFT 

DIGITAL SHOOT




CONCEPT
Backpacking is a lifestyle and western society can learn from it. In today’s society overconsumption is a big problem, but the backpacker’s mindset can be the solution. When a backpacker packs his bag he thinks about the functionality, durability and minimalism with everything that he packs: Am I going to use this? Will it last? Is it functional? If this were questions people ask themselves before buying a garment, it would have a positive influence on overconsumption.




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Mark